Label (optional): Labels give you a handy additional bit of space to include any other information you might think is relevant.This could be an actual download, a click on a play button, or any other type of discrete action that you want to hone in on. Action: This is simply the desired result you’re after.A category gives you a simple way of grouping together similar events such as e-book or video related items. Category: The general term by which you want to refer to these types of events.Our currently inactive Events section in Google AnalyticsĮvents are designed with configurability in mind and each event has four primary components that you are free to tweak to match your needs: Events can be found in your account by going to the Reporting tab and then selecting Behavior > Events. Using Events in Google AnalyticsĮvent tracking in Analytics is Google’s way of giving you a flexible way of measuring user interactions on your site, without being entirely tied to page loads. I’ll assume that’s the case. If you need to upgrade from a previous version of the script, Google have a wealth of resources available to walk you through the various options that apply. Pole Position Marketing’s overview of account structure is another excellent resource that outlines options in a highly practical manner.Īnother item you’ll want to double check is whether you’re using the latest Universal Analytics version of the tracking code.
Google’s example account structures and overview of options at the Analytics Academy are both worth reviewing. Getting Startedįor the purposes of this article, I’ll assume you already have an existing Google Analytics account ready to go. If you’re relatively new to Analytics, it’s worth getting familiar with the division of account hierarchy that Analytics uses to make sure your setup is making life as simple as possible. With the above in mind, in this article, we’ll show you how to use events in Google Analytics to track file downloads. Out-of-the-box, Google Analytics is great at tracking your website’s traffic, but doesn’t automatically track file downloads, such as PDFs, MP3s, Word documents or videos, due to its reliance on JavaScript.
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